Painting in Coronado-The Right Stuff (Touch)
When David Phillips of Bilbro Construction learned that his company would be
the general contractor for the upgrade of Coronado Plaza, he knew he would
have to select his subcontractors with an eye to quality and people skills.
Bordered by Orange, W.H. Dana, and Churchill streets, the Plaza is neighbor to the
historic Hotel Del, beautiful residences and gentrified commercial properties.
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Churchill Place: finishing touch
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Furthermore, the tenants of this triangle themselves enjoy commercial-citizen
respectability-Marie Callender’s, Prudential Real Estate, La Salsa, Coldwell
Banker, Subway, Heritage Escrow, Wendy’s, Birkenstock, Domino’s and Curves
for Women.
Add to that the residents of this pristine and well-preserved garden spot as
well as the expectant tourists and you cannot have spray-painting, masking and
the covering of flowers and bushes with ugly drop clothes. People who live
and visit in the Crown City do not expect anything adjacent to Orange Street to
look like a Hollywood backlot.
Another challenge to the painting team was the building’s eclectic
personality-pop-outs, decks, railings, gables and rounded wall surfaces, details
requiring an aesthetic touch.
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From Orange Street: awnings, patio, clock tower
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So when Damon Elder, the foreman for General Coatings Painting, discovered
his assignment, he conceived of this plan: visit the tenants and explain that he
would be using rollers, not sprayers; professional talent, not maskers;
landscape trimmers, not drop clothes. In the case of Marie’s that employs an
exterior deck, ask the manager when would
be the best time to powerwash and paint. In other words, give the tenants
some ownership in the process of painting their workplace.
Then when the City of Coronado discovered that some of the colors that had
been chosen were “too dramatic,” the owner, revised the architecturals to add
some colors as well as some striping and make some color location changes.
With a team effort from Bilbro’s David Phillips, G & L Realty’s Doug
Lambeck, General Coatings’ Damon Elder and his foreman Ulysses Mendoza and his team,
the Coronado Plaza is ready for your studied appreciation in a town where the
right touch is a must.
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Arthur Raybold is VP of Marketing and Sales for General Coatings Painting providing painting, wallcovering and waterproofing services to multi-family, commercial and industrial accounts in Southern California for 20 years. (800) 464-1277 • (858) 587-1277 ext. 306 • www.gencoat.com |
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R.H. Dana Place from Hotel Del
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| Striping on rounded wall; eclectic 2nd & 3rd stories |
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