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Comfort From the Storm by Arthur Raybold
Have you noticed
that people rarely complain about the colors they observe in a sunrise or a
sunset or the color of trees, mountains, sand, oceans, boulders? We
instinctively seem "to know' that nature is intrinsically the way it should be.
The work of humans is another thing. Paintings of natural scenes are open to
criticism because the painter is interpreting nature or imposing his/her
feelings onto some otherwise natural scene.
If we show a dozen
people a painting of an old New England barn, we will get 12 different opinions
as to what they liked or didn't like about it. Is it any wonder that committees
have trouble deciding on colors for stucco and trim on the exterior of their
condominiums? Committees of an egalitarian bent even go to the trouble of
painting huge areas of their condominiums with several paint schemes. This way
every single homeowner is motivated to express a legitimate opinion as to what
colors (some not even exhibited) would be best.
It is important for
HOA boards and property managers to understand what kind of statement their
property is making. It can look convivial, welcoming, comfortable, cutting edge
or conservative. It can also look dark, closed up, dated or say to people "We
don't care what we look like to others; we have to hang onto our reserves as
long as possible."
Color has become a
huge factor in today's market and feelings are driving today's color trends as
well. Today's trend colors reflect how we feel about our lives and our homes.
Everyone in today's world feels stress as a constant companion. We are
incessantly cell-phoned, e-mailed, paged, faxed, grid locked, road-raged,
soccer-mommed and put upon by the demands of too much to do in too little time.
What we are looking for in our homes is comfort from the storm. We all just want
to get home, nestle down in our comfiest chair in front of our home
entertainment center, send out for food and close the door on the
world.
How does this
translate to housing? The nostalgia and comfort of historic housing styles have
become hugely popular. We respond to living environments that look solid,
comforting and nurturing. Rough, rusticated brick has replaced smooth, slick
brick in popularity and stone of all sorts has become very popular in even the
most urbane of locales. These elements give buildings the sense of being built
well and of lasting value, and more importantly, of somehow protecting us from
the craziness of life.
These same emotions
drive today's color trends. The colors of today and the near future are colors
that make us feel comfortable. They are colors that are comforting and nurturing
and enduring. They are softly khaki based with warm environmental overtones that
reflect not only comfort but our awareness of the environment.
We can work to give
our homes and community a sense of comfort and security that will nurture our
lives. We can come home and have the feeling that our dwelling reflects
nature-the way things ought to be. |